Do your front-line employees, like customer service Special leads representatives and salespeople, know how to communicate your brand story? Most marketers laugh when they hear this question because they don’t have a high degree of confidence. In fact, according Special leads to my company’s research, 66% of marketing executives believe their brand message is lost by the time it reaches the front lines. A company’s marketing investment is designed to drive demand, but demand isn’t valuable unless it converts to sales at a high rate.
This investment is far more effective and efficient when it improves Special leads conversion rates, but reports that only 22% of companies are happy with their conversion rates. There’s obviously a problem somewhere along the way. When companies don’t prioritize internal brand awareness, their marketing and advertising make promises to customers that their front-line employees Special leads don’t deliver upon. When a business falls short of customer Special leads expectations, its conversion rate tends to dip.
This disconnect also leads to poor brand perception, lower customer Special leads satisfaction, and other challenges. Meanwhile, brands that present a consistent message are nearly four times more likely to experience brand visibility later, according to Lucidpress. Considering the costs of the disconnect, how consistent is your messaging? The Last Item on the To-Do List I’ve been Special leads working with one company that is in the process of pushing a new brand story out into the marketplace.