Metaverse Burberry seeks to give its community an immersive shopping experience , in an enchanted world, communicating its structural values in an innovative way. In addition, the collaboration with the video game offers the opportunity to meet a new audience of potential customers , young and accustomed to the use of technology. Balenciaga and Fortnite In 2021 Balenciaga arrives in the Fortnite Metaverse with a line of clothing and accessories and a series of other "objects" , such as hang gliders or pigeons, to be used during battle royale challenges, the main mode of.
The video game for which players to fight they have to find their mobile number list weapons. a line for the real world, connected to the virtual one and dedicated to Epic Games , which can be purchased immediately on the official website. For the launch of the campaign, the brand creates a virtual shop within the game where users have the opportunity to try on the costumes from the collection and observe the combinations chosen by the other players. Balenciaga is one of the many examples of how the Metaverse is able to offer fashion houses, not necessarily luxury ones, interesting earning opportunities through the sale of virtual objects for avatars, which can then be purchased in the real world.
It may even be possible that in a few years, digital goods will assume an equal or greater importance than real goods and that collections will be launched directly into the Metaverse to test public preferences and decide which garments are really worth producing. Program and calendar of events and training 2022 Back to index Investing in the NFT market The NFT market has gained popularity over the last year and several brands have started selling digital versions of their products at a higher price than the physical one. Among the cases that have attracted the attention of users and researchers in the marketing.