This Data Studio slide is intended to help you identify trends in products whose ROAS decreases by 50% or more over a 4-week period. The product itself may seem to have a Industry Email List good ROAS overall, but the third and fourth week could be very low and require special attention for optimization. Other slide ideas we've shared in the dashboard Industry Email List include a way to produce a sales volume chart by percentage discount. This gives you, the PPC marketer, insight into performance to assess and improve the profitability of low margin products. The potential is there to create many more actionable insights based on your own data. This is just the starting point.
Final technical advice As the developer behind this custom report setup, Angelo Caldeira has these return points for any developer who is asked to Industry Email List create this custom database and report setup. Angelo writes, “You will need to help Industry Email List non-technical marketers understand that the majority of the work is creating the custom database. Data visualization is the last part, but it's the only part people will see. » "It's important to understand what the individual or team PPC will gain from the dashboard, otherwise you risk losing focus on what you're trying to accomplish." "Go through the code and make sure the data feed contains all required fields such as gtin, product id, product group ids." "
If you don't have access to Google Analytics 360, our code takes this into account because non-360 data is often sampled. If you have access to 360, you need to Industry Email List adjust the code slightly. Instructions will be in the README file and feedback when you download the code." To recap, if you advertise in Google Shopping, this custom database and reporting setup can help you see which are the top sellers in your industry alongside your own numbers. The opportunities for growth and increased profitability thus become much clearer. The Industry Email List opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here. SHARE, THANK YOU! Facebook CCPA Compliance Challenges: