What does every website visitor have that you need? An email address. Why do you need it? professional email list Because the better your website is at building a list of hot prospects, the more valuable it is to you. Visitors who may buy from you are hot leads. If you can collect email addresses from those most interested in your offer, you will be building your target market that professional email list you can reach independently of their time on your site. He raises this very point about email in: "10 high-profit re-design priorities" where he lists the most important ingredients to sales professional email list and profits for a business website (link below).
Keeping in touch with your visitors once they leave your site is just about professional email list the best thing you can do for return on investment, says Nielsen. Newsletters"...keep customers informed and in touch with the company; websites give customers detailed information and let them perform business transactions." So you can send newsletters to bring your customer back to your site to buy. He's professional email list not the only prominent researcher with this idea about collecting visitor emails so you can keep in touch. But he's so influential; we'll just go professional email list with that and agree it's a great idea.
So how do you implement this newsletter idea? This is also called list-professional email list building (you're building a list of email addresses from visitors). Or lead-capture. Nielsen doesn't spell out is what it takes to get people to sign up for your email list. The Technology: You need an email list service to do this professional email list right. Don't worry, you can find free or low-cost solutions. An email list service collects the visitor email addresses in a database for you. More important, it enables each person who signs up to also change or cancel their subscription professional email list independently.