"Fun", "Interesting", "The live broadcast is the same as the sand sculptures and funny styles in the video" have become common comments by fans of their live broadcasts, and the fun-filled Country Email List live broadcast atmosphere and the innovative reverse live broadcast method (selling non-stick pans) As a result, it sticks to the pot, sells apples but finds it rotten...) It has also become the traffic password of its live broadcast room. According to relevant media reports, after Xiao Yang has become Li Jiaqi, the most widely used live-streaming slicing video anchor with goods.
1. Live broadcast with goods, do you need good content?
Brother Xiao Yang's success, like the recently popular Dongfang selection live broadcast room, came out of the circle with high-quality content and innovative live broadcast formats.
But is good content really the standard for live streaming?
On July 6, Mr. Luo Yonghao expressed a view in the live broadcast room of making friends. He said: There is a bad trend in the live broadcast industry now. Some investors and industry analysts say that it is still necessary to talk about the content of live broadcasts. I don't think it's right, it's still about the product. The content will pull the field up, but the help for direct sales is still limited.
as a mockery of the recent popular selection of the East. In this regard, Mr. Luo also publicly responded that there is no such thing, but he has different views on some popular views in the live broadcast e-commerce industry.
The question is, do you need good content for live streaming? For Cass, the answer is yes. But the premise is that the content must serve the conversion of your live broadcast, and not just put up a "fancy" to raise the audience, and finally end up with a mess of account labels.
Still take Brother Xiao Yang's live broadcast on July 16 as an example, when he brought Qing Yang shampoo.
Brother Dayang washed the hair of Brother Xiao Yang himself in the live broadcast room, but after a few seconds of seriousness, the live broadcast room played a crazy play of tricking Brother Xiao Yang similar to the video. Brother's expression changed from enjoyment to exaggeration to "ferocious". The process of bringing goods in a shampoo scene was completed immediately. Users not only gained happiness in the process of buying, buying and buying, but also increased their stay in the live broadcast room and their enthusiasm for interaction. It also further strengthens the personality of Big and Little Yang, so that users have no sense of escape from the video content.