SEO is hard, y'all. It might take a while to start working, and then, once you get used to seeing double-digit growth in organic traffic year over year, you suddenly hit the dreaded plateau. Jordan Phone Number List It is increasingly difficult to make serious gains. SEO growth WordStream traffic growth since 2009 See how the growth slope is less steep towards the end? I remember when there were lots of spammy stuff you could use to get mediocre content to rank. Jordan Phone Number List (Not that I would create mediocre content myself . No. Not at all.) It's not so easy anymore - partly because Google's algorithms have gotten much smarter, and partly because the competition is simply bigger. There are more sites and businesses, but the first page of results hasn't grown.
It's okay if it was - not many people scroll down or click through to page 2. second page of google results Recently, while doing my SEO reports, I noticed a few instances where a page on our site saw a drop in organic traffic. Jordan Phone Number List However, when I check if we have lost our ranking, we are still on the first page, or even ranked #1. So what gives? I suspected that changes to Google's SERP, such as the Jordan Phone Number List introduction of fancy new SERP features, were lowering our organic click-through rate (CTR), so I did a bit of research to find out what exactly was going on. A note on the study methodology For this study, we looked at 24 keywords (from our own site) that we kept at the same or very close to the same ranking for about two years (between May 2015 and April 2017) according to Search Console data.
In most cases, the keyword maintained a #1 ranking, but for some keywords, the average ranking for the period is shown as 1.1 or 1.2 due to some ranking flow . Jordan Phone Number List Results were not filtered by device or country. I would qualify the majority of these keywords as information. Jordan Phone Number List Only one of them is clearly commercial ("ppc software") and another is potentially branding or navigational ("free keyword tool" is ambiguous, because it is both the name of our tool and a generic expression ).