Apr 12, 2022
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After that, no new data will be received. If you've Whatsapp Mobile Number List linked Google Ads to Universal Analytics, the data will no longer be forwarded to Google Ads from July 1, 2023. Think about: goals that you have imported into Whatsapp Mobile Number List Google Ads, on which you are optimizing your ads, audience lists that you send to Google Ads from Universal Analytics, and any other site stats you now import into Google Ads. You must therefore link your Google Ads to Google Analytics 4. Then your conversion data will remain visible in Google Ads, which are used for bid optimization. But if you link Google Ads with both Universal Whatsapp Mobile Number List Analytics and GA4, you want to avoid double-measurement of conversions in Google Ads. To do this, you can remove the UA goals from Google Ads and then Whatsapp Mobile Number List import the conversions from GA4. The disadvantage of this method is that you cannot compare the conversion measurement from Universal Analytics and GA in Google Ads. Also read: 5 alternatives to Google Analytics (GDPR proof) Convert primary to secondary A better option is to convert the conversions from Universal Analytics from primary to secondary conversions in Google Ads. You do this in Google Ads as follows: under Whatsapp Mobile Number List Tools and Settings click on Measurement – Conversions, then click on edit the specific target, in the drop-down menu, choose Secondary action (only observe) . The advantage of this last option is that you continue to see the same goal in Google Ads, but only the goal that you import from GA4 is included in the bid optimizations within your campaigns. In addition, you can Whatsapp Mobile Number List see in Google Ads what the differences are between the conversions from Universal Analytics and GA4. And these differences will certainly be there, because of the different measurement methods. Keep in mind that no historical data is imported from GA4.